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On Hold Marketing
In a perfect world no-one would put their callers on hold, but it's a fact of life;
the on hold and transfer buttons are used more than any other feature of your phone
system.
We can turn dull waiting time into valuable marketing time and make it add value
to your business and your brand.
We enhance your company's marketing efforts with professionally created music and
message programmes that are played to callers on-hold or in-queue.
MusicOnTap provides
a full business audio service: from initial marketing and content advice to creative
script writing, through to recording using a wide range of music and voiceover styles,
including all UK accents, and most foreign languages too.
Are you frustrating callers
or communicating with them?
Did you know?
- 80% of business calls are placed on-hold,
queued or transferred
- 85% of callers prefer on hold messages.*
- 60% of on hold
callers hang up if they experience silence and 30% never call back.*The average
business caller spends over 40 hours per year on-hold
- Callers with Information
on hold will stay on the line for up to 3 minutes longer.*
- Callers with only music
on hold will stay on the line for up to 30 seconds longer.*
- 94% of marketing budgets
are spent generating calls, with only 6% allocated to call management
- Our customers
have reported sales enquiries increasing by 16-20%
- 16 - 20% of callers on hold
will make purchase decisions based on what they hear on hold*
- Advertising on hold
cost far less than any other advertising media and targets your market.*
What would
you rather hear? Dead silence? Radio music that could very possibly be advertising
your competitors products? Or music to keep your callers entertained and advertisements
targeted toward them, your market.
*Statistics taken from Telemarketing Magazine, CNN Survey, Cellular Marketing Magazine
and Media Rate analysis.
The MusicOnTap Service
- Scripts are written by our in-house
creative team. All we need from you is the original information to work from
- We
record your script using professional voice artists; many of whom you will have
heard on Radio and TV
- Your choice from our extensive music library is mixed with
your messages to create a marketing programme that is a reflection of your business
- Our digital on-hold announcers can be updated remotely to ensure that your message
is always in tune with your business.
- Our managed service ensures that your on-hold
production is always in-tune with your other marketing initiatives
Increase sales with on-hold marketing
The Benefits
Increase Profits
- Improve brand and product
awareness
- Cross-sell new products and services
- Increase sales enquiries
- Drive-up
showroom footfall
- Announce promotions and offers
Increase customer retention and
loyalty
- Thank callers for holding
- Sound more professional and caring
- Provide
an innovative and cutting-edge service
- Exceed callers’ expectations
- Announce
your website address and drive up web hits
Be more competitive
- Gain an edge over
your competitors
- Deliver valuable messages to your callers at low cost - in real
time
- Sound more technically advanced than your competitors
- Be more caring than
your competitors – tell your callers that you value them
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©2008 Music On Tap Commercial
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